AI
Where it earns its keep and where it only costs money, written from running our own products rather than from watching the field.
Everything we have written on ai
Where AI Actually Helps, and Where It Just Costs Money
The useful pattern is narrow. Plenty of similar work, a right answer that exists, and a cheap way to check it. Most of the money gets spent outside that pattern.
9 min read
What a Pilot Should Prove Before You Roll It Out
A pilot has one job, which is to produce a reason to stop or continue that you agreed on before you saw any output. Most of them settle for everybody liked it.
9 min read
Keeping Your Company Data Out of Someone Else's Model
What really happens to the text your staff paste into a chat window, why the business terms differ from the free ones, and how to give people a safe option they will use.
10 min read
AI in Customer Support, What It Can and Cannot Do
It can answer the questions you have already answered in writing. It cannot decide anything. The gap between those two is where support automation succeeds or embarrasses you.
10 min read
Your Data Is the Project
Nearly all of the work happens before any model is involved. Scattered records, three spellings of the same customer, and the question of who is allowed to see what comes back.
10 min read
Using AI in Code Review Without Lowering the Bar
Machine review is tireless and literal. It catches what a tired reviewer skims past and misses what matters most. A person should still hold the merge button.
10 min read
What an AI Feature Costs to Run
There is no licence to buy. You pay per request, the request grows with use, and the bill arrives every month for as long as the feature exists. Here is what drives it.
9 min read
Build It or Buy It
Buy, unless the thing is genuinely specific to you. We build software for a living and that is still the honest answer for most of the work people bring us.
9 min read
Knowing Whether It Actually Works
It seemed fine when I tried it is how bad releases ship. Build a set of real examples with known right answers, and you will notice the day the thing gets worse.
10 min read
Sensible AI Rules for a Company That Is Not a Bank
A policy your staff will follow fits on one page. What they may paste in, what needs a human check, who to ask, and what to log. Nothing else earns its space.
9 min read
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Write down what you are dealing with, in your own words. We will tell you whether it is work we do and what it would take.
What You Get
- Scope agreed before we start
- One team, not three suppliers
- You own the code and the accounts
- Plain answers about cost
- Support after it goes live
- Work you can hand to someone else
What Happens Next
- 1We call you at a time that suits you
- 2We ask what you have now and what is going wrong
- 3We send back a scope and a price
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