Omegaswift
Solutions

Web Development

We build websites and web applications you can actually run yourself. Fast on a mid range phone, editable without a developer, and registered in your name from the first day.

How We Help

What web development looks like as a piece of work.

Template Or Build, And Who Holds The Keys

A template is the right answer for plenty of businesses. It is cheap, it is quick, and if what you need is five pages and a contact form you should buy one. It stops being the right answer when the site has to do something: a booking flow, a quote calculator, a product list pulled from your stock system. The bigger question is who holds the keys. We meet businesses every year who cannot move their own website, because the agency registered the domain, owns the hosting login and treats the code as its property. Every domain, DNS record, hosting account and repository we set up goes in your name.

Fast Because It Was Built That Way

Speed is decided during the build, not tuned in afterwards. We set a page weight budget per template before a line of markup exists, render on the server where that helps, and make every third party script justify its place. Testing runs on a throttled connection and a mid range Android handset, because the gap between that and a developer's laptop is enormous. Accessibility gets the same treatment: keyboard order, contrast and form labels checked as the pages are built rather than bolted on after somebody complains.

Launch Day And The Month After It

Before launch: a redirect map tested against the real old URLs, sitemaps, page titles and descriptions generated from the content instead of typed twice, and analytics set up around the handful of events you will actually report on. Your marketing team gets a content model with reusable blocks, preview and a revision history, so a price change does not need a developer. After launch we watch search console for errors, fix what the first fortnight of real traffic exposes, and keep the thing patched. We keep it running after launch if you want us to. If you would rather your own team took it over, the documentation is written for that.

What The Site Has To Talk To

Most of what makes a website expensive is not the website. It is the CRM that needs the enquiry, the accounting system that needs the order, the stock list that decides whether the button says buy or notify me. A form that emails somebody who retypes the details into another system is not an integration, it is a person doing the integration, and it fails quietly the week they are on leave. We map what has to move where before the design is agreed, because that decides the shape of the build. Where a system has a usable API we use it. Where it does not, we say so early rather than discovering it in the last fortnight, and we agree what the fallback is while there is still time to choose one.

Being Found, And Being Found For The Right Thing

Ranking for your own company name is not a result, it is the floor. The pages worth building are the ones that answer what somebody types before they know who you are, and that is a content problem more than a technical one. What we can do is make sure the technical side is never the reason a good page loses: one clear address per thing, titles and descriptions taken from the content rather than typed twice and left to drift, headings in an order that describes the page, structured data where it is warranted, and a sitemap that matches what is actually published. Then we set up the reporting so you can tell which pages bring enquiries and which ones only bring traffic, because those are rarely the same pages.

What we build

The shapes web development work actually takes

  • Marketing sites

    The public site: pages, blog, case studies, enquiry forms. Built on a content model, so a new landing page for a campaign is your marketing team's afternoon rather than our sprint.

  • Web applications

    Portals, dashboards, booking flows, quote calculators, member areas. Software that happens to run in a browser, which is a different job from a site with pages on it and is scoped as one.

  • Online stores

    Catalogue, checkout, stock and order flow, wired to whatever you already run the business on. The interesting part is almost never the checkout, it is keeping stock honest across two systems.

  • Rebuilds and replatforms

    Moving off a site nobody can edit, or one that has become too slow or too fragile to change. The risk in this work is the redirects and the rankings, so that is where the care goes.

  • Integrations

    Making the site talk to the CRM, the accounting system, the stock system, the payment provider. This is usually the reason a build is a build rather than a template purchase.

  • Care after launch

    Patching, uptime and certificate monitoring, small content and feature changes, and someone to call. Optional: if you would rather your own team took it on, the handover is written for that.

How we work

How a web development engagement runs

  1. 01

    Discovery

    What the site has to do, who edits it, what it must connect to, and what counts as success. We also ask what the current site gets right, because rebuilds routinely throw away the one page that was working.

  2. 02

    Analysis

    The scope in writing: page types, content model, integrations, and the URL map from old to new. This is the document the price is attached to, so you are agreeing to a list you can read rather than a number.

  3. 03

    Strategy

    Design and structure settled together. Templates rather than individual pages, a page weight budget per template, and the accessibility and performance targets fixed before markup exists rather than measured after.

  4. 04

    Execution

    Built in sprints on a staging URL you can look at whenever you like. You see progress as it happens and can raise a concern at any stage, which is cheaper for everyone than a reveal at the end.

  5. 05

    QA and launch

    Tested on a throttled connection and a mid range Android handset, not a developer laptop. Redirects tested against the live old addresses. Then launch, then search console watched through the first weeks.

Who it is for

You probably need this if

  • You cannot edit your own site

    Every change is a ticket, or the agency that built it holds the domain. The fix is a content model your team can use and every account in your name.

  • It is fast on a laptop and slow on a phone

    Which is what happens when performance is tuned at the end on the machine it was built on. It is decided during the build, and tested on the handset your customers actually hold.

  • You are replacing a site that ranks

    The traffic is worth protecting and it is lost quietly, weeks after launch, when nobody is looking. Redirects tested against real URLs are the whole job here.

  • The site has to talk to your systems

    Enquiries into the CRM, orders into accounts, stock out of the warehouse system. If a person is currently retyping between two screens, that is the work.

FAQ

Questions we get asked

How much does a website cost to build?

It depends on whether the site has to do anything beyond present information. A brochure site of a few pages is a small piece of work. A site with a booking flow, a quote calculator or a product list pulled from your stock system is a build, and the price follows the number of those things and how much they have to talk to systems you already run. We scope in writing before anything starts, so the number you get is against a list you can read rather than a guess.

How long does a website take to build?

The honest answer is that the build is rarely what sets the date. A straightforward marketing site is a matter of weeks once the content exists, and the content is usually what it waits on: photography, product copy, and the sign off of people who are busy doing their actual jobs. An application with integrations runs longer because each system it talks to has its own access, its own quirks and its own owner to get time from. We give you a date against a written scope, and we tell you which parts of it depend on you rather than on us.

Who owns the domain, hosting and code when the work is finished?

You do, from the first day rather than at handover. Every domain, DNS record, hosting account and code repository we set up goes in your name and your billing details. We are added as a user to accounts you own. It matters more than it sounds: the most common reason a business cannot move its own website is that a previous agency registered everything in its own name and treats the code as its property.

Can our own team edit the site without a developer?

That is the point of the content model we build. Your marketing team gets reusable blocks, a preview of the change before it goes live, and a revision history to undo it. Price changes, new pages, a swapped photograph and a new blog post are all editing jobs, not tickets. What still needs a developer is a new kind of page or a new integration, which is the correct line to draw.

Will the new site keep the search rankings the old one had?

It keeps them if the redirects are right, and loses them quietly if they are not. Before launch we take the real URL list from the current site and the search console data, map every old URL to its closest new one, and test that map against the live addresses rather than against a spreadsheet. Titles and descriptions come off the content rather than being retyped, and we watch search console through the first weeks after launch to fix what real traffic exposes.

Do you work with our existing brand and designs?

Yes, and it is usually the cheaper path. If you have a brand guide, a design system or even a set of recent artwork, we build to it and tell you where it does not survive contact with a browser: a colour pair that fails contrast, a typeface that costs too much to load on a phone, a layout that has no sensible narrow version. If there is no design to work from we design the templates, which is a smaller job than designing every page and is what keeps the site consistent as it grows.

What happens after launch?

Somebody has to patch it, watch that it is up, renew the certificate, and make the small changes that come out of the first months of real use. We will do that on a support arrangement, and the first weeks after a launch are included in the build because that is when the problems surface. If you would rather your own team took it over, that is a legitimate answer and the documentation is written for it rather than being an export nobody can read.

Will the site work for people using a screen reader or a keyboard?

It is built to, and it is checked as the pages are built rather than audited after somebody complains. In practice that means a sensible heading order, a keyboard path through every flow including the ones behind a menu, form fields with real labels, images described where they carry meaning and ignored where they are decoration, and colour pairs that meet contrast rather than nearly meeting it. It is also worth saying plainly: this overlaps almost entirely with what makes a site work well on a bad connection on an old phone.

What you get

What is different once the web development work is done

  • Pages that load fast on a mid range phone, tested on one
  • Content your marketing team can change without raising a ticket
  • A redirect map tested against the real old URLs before launch
  • The domain, the DNS, the hosting and the code in your accounts

Ready to talk about your IT?

We are happy to answer any questions you have and help you work out which of our services fit your needs.